
A mentor for spray foam contractors ready to get unstuck.
Not a course. Not a multi-day bootcamp. An ongoing, personal relationship with someone who's run an SPF business — job-site consulting, monthly coaching calls, and a real business audit, built around where your company actually is right now.
Does any of this describe where you're at?
- Stuck at one crew and afraid to hire a second
- Busy every week but the money never quite adds up
- Nobody in your corner who's actually done this before
Most SPF contractors figure it out alone. That's the hard way.
Spray foam is a small, tight-knit trade, but most owner-operators still run their business without anyone experienced looking over their shoulder. You can learn the spray side from a manufacturer's training class — nobody teaches you how to price a job so it actually makes money, when to hire your second crew, or how to have the hard conversation with a customer who's trying to walk on a signed contract.
This program grew out of Contractors Choice Agency's years working alongside SPF contractors nationwide — insuring them, talking shop with them, and watching which businesses plateau and which ones break through. The mentorship is built on that pattern recognition, delivered one contractor at a time.
No curriculum to work through on your own. No auditorium full of strangers. Just an ongoing relationship with someone who's been on the other side of the same decisions you're facing now.

Three ways to work together, one relationship
Every mentee starts with an intro call. From there, we build a track around what your business actually needs — coaching, hands-on job-site work, or a full audit.
From intro call to an ongoing relationship
Intro call
Tell us where the business is stuck. We'll tell you honestly whether mentorship is a fit — no pressure, no pitch.
Pick a track
Monthly coaching, job-site consulting, a business audit, or a combination — scoped to what you actually need right now.
Ongoing relationship
Regular calls, direct access between them, and follow-through on what you said you'd tackle since the last one.
Adjust as you grow
The focus shifts as your business does — from surviving month to month to building something you can eventually step back from.
Personal MentorshipThis isn't a class. It's not a summit. It's one person, on your side.
A lot of good education exists for spray foam contractors — formal courses with a curriculum, and intensive multi-day events focused on business and sales. This program is neither of those. It's a private, ongoing relationship, built around your specific business instead of a fixed syllabus or an event date.
- No modules, no login portal to work through
- No travel, no multi-day event to schedule around
- Advice scoped to your business, not a generic playbook
- A relationship that continues after the first call
Built for owner-operators who are ready to be pushed
The plateaued owner-operator
Running one crew, making a living, but can't figure out how to responsibly get to two without everything falling apart.
The new business owner
A year or two in, tired of learning every lesson — pricing, contracts, cash flow — the expensive way.
The crew ready to level up
Technically solid, but the business side (quality control, culture, process) hasn't kept pace with the work.
The owner who's just tired
Built something real but feels like it's running them instead of the other way around. Wants a second opinion, not another opinion piece.
Spray foam mentorship FAQs
No. There's no curriculum, no login portal, no set of modules to work through on your own. It's an ongoing relationship with one person — regular calls, direct access between sessions, and guidance that adjusts to whatever your business actually needs that month.
No. A bootcamp is usually an intensive, multi-day group event you attend once. This is the opposite structure — no travel, no event date, no group setting. It's private, it's ongoing, and it's built around your specific business rather than a fixed agenda.
Both sides of the business — technical and operational. That means job-costing and pricing, crew structure and hiring, sales process, cash flow, equipment decisions, and the day-to-day judgment calls that come from having run SPF jobs and crews yourself, not just studied them.
Owner-operators who feel stuck or plateaued — often stuck at one crew and unsure how to responsibly get to two, or newer business owners who don't want to learn every lesson the expensive way. If you're already running a business and want an experienced second opinion, this is built for you.
It depends on the tier — from a monthly coaching call and standing text/call access, up to in-person job-site visits and a full business audit. We'll go over what fits during the intro call before you commit to anything.
A friend gives you an opinion when asked. A mentor is structured — regular check-ins, follow-through on what you said you'd do, and someone whose specific job is tracking your business's progress over time, not just answering a text when you happen to reach out.
See if this mentorship is a fit
Tell us where your business is stuck — one crew that won't turn into two, pricing that never feels right, a business you built but don't enjoy running anymore — and we'll set up an intro call.